ParkBOI Rebranding

A community’s parking options have a great deal of influence on how that community evolves over time.


A major initiative in CCDC’s Parking & Facilities work plan was to re-brand what has historically been called the “Downtown Public Parking System” (DPPS). The goal was to create a distinctive identity for downtown Boise’s public parking, which has two components: the on-street parking managed by the City of Boise, and the structured public parking owned and managed by CCDC, operated by The Car Park. CCDC’s system is comprised of multiple parking garages, including the newly opened 11th & Front parking garage.

The new brand follows other significant changes and upgrades in the parking operation made over the past three years.

With the assistance of Oliver Russell and Kimley Horn, the ParkBOI brand was created in 2016. CCDC partnered with Merit Professional Coatings and Color Craft Panting, Inc. to repaint six public parking garages in downtown Boise, and YESCO to fabricate and install new exterior signage at each garage. The ParkBOI exterior signs make it easier to spot a parking garage, and the interior painting is color coded by floor and consistent among all ParkBOI garages to help parkers remember where they parked. Phase II of this sign project included multi-tenant signs in BoDo, and kiosk car count signage.

CCDC partnered with CSHQA and YESCO, LLC for design, plans and specifications, fabrication and installation, as well as electrical and data connections. This re-branding includes various types and sizes of LED illuminated signs, and kiosks with LED digital reader boards. The ParkBOI signage project provides twenty-nine new signs ranging from large vertical signs with the ParkBOI logo to smaller signs with the universal “P”  for parking symbol. Each garage pay station has received new signage to clearly identify its location. Near each entrance, new fully integrated monument kiosks will be able to display the number of open spaces available, or indicate FULL or CLSD.


Visit the new ParkBOI Website!

Learn more about Downtown Parking
Read more about CCDC’s Key Strategies
Learn more about CCDC’s Projects